UI could be better and missign important features
The concept is great and the app works really well when completing forms. Making and editing forms is not so great as it is not 'what you see is what you get'. We have to keep looking at the preview to see what it will look like to the user. I really wish the editing screen looked like the final screen including visibility of all text and images.
A real key point that is missing is not having the ability to add static images to individual questions. We have to have separate images and then questions which is not ideal.