Greatly exceeded our expectations!
Let's be honest, eTail East has always been regarded as eTail West's less popular sister, but that impression is gone in my mind. The level and number of brands, retailers, and vendors greatly exceeded our expectations! The expo hall was not overwhelming in size (a good thing), and the placement of the food and bars was thoughtful to those vendors who weren't right in the middle. If I had to make suggestions for improvement, it would be the following three things:
1. Water bottles (or a five-gallon dispenser) next to all of the sodas.
2. Make sure all of the lights are working before the show starts. We had some friends who were in dark spaces.
3. eTail events have been known for not needing to buy extra passes, which is why so many people had their colleagues' passes on flipped around or business cards blocking someone else's name. I get that this is tricky to enforce, but it's a real kick in the face to companies that paid an extra $2K to have extra team members there. Maybe lowering the price for sponsors to bring extra team members would discourage this?
Overall, this was a great show, and we will definitely be investing in it in the future!