Stop putting your head in the sand Ted's!
Ted's is still operating their business like its the 1990's. The retail landscape has changed dramatically in the last 10 years or so. Customers expect more discounts/sales; many will make their buying decisions without ever entering a camera store; at the click of a button, Ted's prices are comparable against every store in Australia, and in my experience, they always lose that comparison. Which brings us to the elephant in the room: Digi Direct (and to a lesser extent Georges) run a very aggressive business: they will run a 20% off sale the week before most other stores run their 10% off sale, so people have already bought their gear before Ted's even has a sale. Ethical or not, the harsh reality is that any camera business that doesn't adopt similar tactics, probably won't be around in 5 years (if that)