Need to keep the "In Stock" database up to date.
Twice I have tried to purchase camera gear online which was flagged as "In Stock", but when I called the store, there was no stock. In one instance I bought an expensive lens online (reported on website as "In Stock"), only to find out by calling that there was no stock. But luckily (since I had already paid), new stock came within a week. Apart from this issue, I have found Teds to be very easy to deal with, often have great sale prices, and ordered items have arrived quickly, were well packed, and were exactly as expected.