Excellent definition of value-for-money in sought experiences.
For explorers that admire Shackleton, but demand at least hot and cold flowing water in their rooms at day's end, Quark's "Sea Adventurer" delivers excellent value for the money. As long as Quark successfully separates its different levels of "spa luxury," represented by their different ships, the value-for-money proposition will continue to hold. This means that "Sea Adventurers" will continue to see strenuous activities, supervised by guides willing to expand the activity envelope based on expert evaluation of the capability of its group members, while those treasuring luxury will find emphasis on pampering and more sedate excursions. For us, research for a strenuous activity expedition started with the activities offered by the ship and was later confirmed by Quark in the assignment of expedition staff. I hope that Quark will continue to assign its most adventurous expedition staff to the Sea Adventurer to separate themselves from the Antarctic tourist ship herd and thus cement their reputation as THE expedition company that understands the customer's value-for-money search.
A comment for Quark's corporate leadership: Please use your leadership in the IAATO to continue to expand the risk envelope for adventure seekers; if you act on your Polar Travel Advisers' and your Expedition Staff's desire to steer customers to the right expedition package, even if it is with the competition, you will attract more passionate staff talent and loyal - versus one-time - customers. Right now, we're one-timers, but will you convince us to become "loyal" in the next five to ten years?