Practical, easy to use website
With such a bewildering variety of tactical and MOLLE gear on the internet market today, it isn’t easy to decide what is good quality and worth spending money on. I appreciate someone taking on the daunting task of sifting through it all to find a good selection of well-designed and well-made items, including new designs in response to market demand. After all, out in the field we need to be able to rely on our gear to do its job and not let us down.
The website is eye-catching, simple to navigate and has some attractive images. I like the business philosophy underpinning it and the support to the veteran community. The products are clearly set out with useful information for each (barring a few typos) – emphasizing the practicality without the commercialized macho hype so common in the “tactical” scene. The Youtube clips are great for seeing items in use and offering ideas. I like being kept informed of new products and the opportunity to give feedback. One comment though: the bikini girl is cute, but a bit sexist and stereotypical. Surely there must be women out there with an active “be-prepared” lifestyle, who could model some of the products for the female market. I look forward to seeing your shop evolve.
PS: I notice the ad for Jeep Wrangler accessories. Keep your eye open for the new Land Rover Defender soon to reach our shores. There’s an opportunity to design some gear (for those few who can afford one!)