Alerts are a problem
Your current Alerts simple on/off present an unnerving problem for me. I get alerts almost everyday since my business credit usage, utilization, Paydex and the like change daily. 98% of these alerts are of no consequence whatsoever.
Ideally, your alert system would have thresholds the user could set or allow the user to opt out of whole classes of alerts such as business alerts or changes within a normal range and only receive alerts when outside of the prescribed range or class.
Please consider improving this system to better serve the needs of your user base. You already have the data, the criteria for a "Notice" when something important changes and an "Alert" when something bad happens could be established by the user with a set of radio buttons or slides and make for an easy-to-implement enhancement all of your users would appreciate. Give the user control, promote this as a feature and get new subscriber too.
Thank you,
Paul Bernard