Not only marketing
I was convinced Black Claw was more or less the same as the other stuff, as ive tried so many different brands and theyre all the same. I ordered 3 hellatight, 5 tight, 8 hollow and from the first line I pulled I noticed the difference! These needles are literarily the best Ive ever used and they are a huge step ahead of all the other brands. Quality that will make you work faster and safer and the quality of your tattoos will improve too. Top notch!! Believe the hype!!!