Organized and fun
Overall, I had a great time - the vendor fair was fun and hooked me up with great new contacts, and the JW Marriott is lovely. Sessions were good, I liked the keynotes better than the fireside chats - the speaker and interviewer really need to be engaging to keep the audience into it.
My top critiques are that it was confusing finding the rooms I needed for a while, the Q lot tent was so cold I had to abandon the session, and there were a handful of eTail employees who were quite unfriendly (most were very helpful and nice!).