Breakout Sessions 5 Stars, UI/UX Summit 3.5 Stars...
This was the first time my company attended eTail West! We really enjoyed the networking opportunities, and the amenities to make everyone feel comfortable and focus all efforts on the conference. We attended to Summit Session, and were disappointed in outcome; we thought this would be an opportunity to get more granular insights in this all-day session, although some of the content was repeated in breakout-session in following days. Seems like it was a waste of money...the breakout sessions were very educational and comprehensive. Really enjoyed the big company speakers throughout the day, and not just in the first session of the day. Good take-aways and hope next year the sessions are even more data-driven and provide advanced insights to UI/UX.