Measurable Results in Exercise, Productivity - Good Customer Service
Initially ordered a month's worth as an experiment and noticed several effects in the first month:
- My usual jogging route became much easier to complete, and I needed much more speed/distance to reach the same heart rate as I had before taking Basis (my girlfriend, who has also tried it, has a similar report from her spin classes).
- My daily coffee consumption dropped from two cups to one as I no longer needed caffeine to compensate for fatigue that usually set in around 3 to 4pm each day.
- I was taking far fewer breaks during extended moderate exercise such as biking, hiking, and walking in the city with a heavy bag
I'm not aware of any data on the effects of Basis for those in my age band, and a subscription is a small but notable sum at my age, considering the returns that I can make on $400/year invested long-term. However the financial returns from greater M-F afternoon productivity alone are sufficient reason to continue to subscribe in my 30s.
Also of note, customer service is excellent. Two bottles were late to arrive in the past two years, once due to a USPS delay. Customer service was easy to reach by phone and email, and they immediately, without dispute, express shipped new bottles on both occasions.