What a great company!
I've been a Biotiquest customer almost since Martha started it. I spend much of my time abroad, and so have special shipping needs.
Recently, I was attempting to place an order and the system wasn't performing correctly. Knowing that I am a good long-term customer, Bill went ahead and sent it manually, even though my payment hadn't yet cleared (!)
This is, of course, an example of how you gain customers for life.