AG Hair - USA

Have been buying from Ulta for years, this is my first experience with the direct buy website. Customer service is great, shipping was prompt. I'm happy!

Only brand I use. Quality products and overall love how everything leaves my hair!

I have fine curly hair and I'm always looking for the best hair products that will give me the definition I want, keep the frizz under control but that doesn't weigh my hair down. Liquid Effects it the BEST gel I've found to date!

I have used this product for over 2 years. It has been the only thing that has helped my dry, bleached curly hair. I originally got the smaller bottles but the refill turned out to be the most cost efficient. Typically a normal bottle will last me 2 months, so I can imagine how far the refill will last. Whenever the refill finishes I will purchase another. Not only is it light weight but super moisturizing. My hair stays styled for a week. And I only need to use one product. It did take a while to come in but not terrible.

My hairdresser had recommended this product to me now that I am turning gray. I’ve been using this product for 5 years. I absolutely love this shampoo as it makes my gray hair soft and vibrant! Love it!