Up-sell the proper result rather than object of the sale.
The Kvaser Hybrid was purchased for two reasons:
1. The Phytool tech advised that it would, contrary to my previous understanding, work with CAN King.
2. The multi-purpose Hybrid will support future, expanded projects.
A subsequent follow-up, Phy-tech recommended "videos". However, when a "newbie" doesn't know what he doesn't know, that recommendation is daunting. An outline, serving as an index, may help the un-initiated focus on the desired and necessary topics to further learning in general and a specific project.