Why I trust Whole Food Earth's descriptions to be true
When I'm browsing their online shop I believe what they write because the whole site is so full of transparency, as in, here's where it comes from, here's exactly what you'd be buying; and here are all the many independent accreditation bodies who all accept WFE as a member because the company obviously complies with all their various standards. So I don't mind paying a bit more for better quality food because I do believe I'm not being scammed - I AM buying better quality food