Lactose and no sugar mental blocks
Order arrived on time in damaged, perfect packaging.
Taste, it's not traditional chocolate milk, due to no lactose. Once you get around that it's a quality product.
With no sugar added, the chocolate taste settles your craving for the sugary treat. It tricks your mind that you are having some sugar.
Overall it's a great drink for after workouts when you have craving to eat bad food or sugary candy.