Need to have options for solo visitors
Haven't tried too many wineries this time round, at least as yet.
I had a Priority Wine Pass a couple of years ago and appreciated it. The mapping feature is somewhat improved.
My only criticisms so far the relative lack of wineries in the Ventura County and South Santa Barbara County regions; and also that there's no alternative benefit for solo visitors. The 2-for-1's are great and all, but if one is tasting alone, there's no common alternative to reward the individual visitor.