Not great If you don't like being Ames for purchasing a service.
The whole idea of subscribing is based upon getting pedals as soon as you want them. This is not the case. When you make a wish list of the pedals you want, it will be your fault when there is a large delay in getting pedals. I've had multiple emails from pedal genie explaining that I'm not receiving pedals because of the pedals I chose. I don't see myself being subscribed too much longer based upon pedal genie telling me it's my fault I'm not receiving pedals. Instead of improving the business, they could stop blaming customers for how things are done.