My Lifters find life beyond the garage
As far as the website, it's fine for ordering things and finding out about the current offerings. However, I'm a little annoyed at the teaser images of product offerings that have not come to market yet, such as the power drop, air drop, and associated track accessories. It would be nice to have an update regarding those.
In terms of the Lifters themselves:
As of this post I own 4 lifters. The applications of a small device that can dead-lift 50lbs are huge in a theatrical setting. We've used them to allow the quick installation and removal of pull-down movie screens in settings where we need to quickly remove the screens from view immediately after a show in a mixed-use venue. I've also used them as a handy assistant in hosting heavy objects that I would typically have to manually carry up a ladder. I would love to see a wall controller product for the lifters such that I don't have to dedicate a phone to use a lifter or lifters in a shared environment. There were rumors of such a device, but no further information about it.