LOVE my Loftie
Once you figure out the function of each button on top, it's really simple to operate – very intuitive for the most part (though I had a frustration with figuring out how to change the alarm volume! it is separate from the main volume!! tricky.) When navigating the menu, big snooze button is "back," little button is "select," arrows navigate up and down the menu. Super simple and physical buttons. Love it. I haven't used the white noises a whole lot, but I love the alarm. Wakes you up gently and peacefully, then lets you snooze a bit. Then it wakes you up more persistently. Easy to snooze or turn off alarm. Gets me to stop using my phone for an alarm, which was the overall goal! But it's just a great clock and alarm clock, too :)