Amazing user experience and super intuitive!
My experience with Wildfang site was nothing short of amazing. It's very easy to navigate, browse and select items. The filter tab by size/color/style/fit/sleeves/sort is quite handy!
I like that each product has a Size Guide and Care tab with lots of details, that helps a lot with selecting the best fit and making sure we can consult how to wash and keep things nice for longevity.
The cart and checkout are super intuitive and there's barely any learning curve to use it, it's great!
I can see only 2 minor areas of improvement:
1. The review system works very differently when you access from a PC or a Phone/Mobile device, even using technically the same browser. Features are missing on PC X Phone, even on different browsers.
2. This is super minor, but a dark-mode or night-mode would be great, as it tends to help visualize colors better with lower contrast, even with the product pictures being well lit and true to color, the bright background of the site is very radiant making darker clothes look pitch black on monitors and mobile screens.
That's it. I love WildFang products, customer support and the website!
Stay wild!