Compliments!
I can’t overstate how much I love California Cowboy’s shirts. I’ve bought several of them over the last three years and they continue to wear very well. I live in San Francisco and whilst they’re great to wear here, they really come into their own next to the beach/pool; indeed I don’t think I’ve ever received as many compliments from people (mainly other dudes) about what I’m wearing as when I’m by the beach with a beer in one hand and another in the side pocket!