Shocking return process given there
Shocking return process given there is not physical store to try on garments. If you move to purely e-commerce retail model, have an appropriate return policy.
A minuscule $20 discount of new season items should not be the threshold. Being flexible and agile (within reason) is a way of building a customer base that will buy more, as long as they have the peace of mind that a no-quibble return process is in play.