Softness, quality
Quickly becoming one of my favorite brands for myself and my babies!
I own several products myself and it'd always the softest comfiest material, always fits to size, and havr burn wearing on repeat.
Also have a couple sleep sacks for the babe and they are also great quality and so soft. They have many TOG options and some havevrem9vable sleeves, which just make the product that much more versatile. I'm a fan!