Does not direct BUFF business to local distributor and dealers
1. Nice photos but the images do not connect to the local user, especially since we do not have 4 seasons and merino is not suitable for our climate. We also do not have fly fishing or skiing.
2. Consumer interest generated in Malaysia is not directed to local dealers/distributor. We will lose a lot of busines via this website, although HQ will gain. This does not give our dealers any incentive to promote the weblink.
There is no effort in this website to link BUFF to local resellers.
3. The stories and information are standardized and interesting but the ambassadors are not familiar names. We don't know who they are and cannot relate to them. They are not in our local news.
It also takes away the interaction we have with local consumers. We are unable to chat with them in our local lingo.
4. If this website has more local customization, it would work better for everyone.
5. The online pricing is not in line with local RRP. We are asked to submit our official RRP every year, thus this website should be using the RRP recommended to all Malaysia retailers. We have paid for freight and tax. Your pricing should at least match our official country RRP, if you are competing with our local dealers.
I hope you will take our feedback into serious consideration, as we are also answerable to our dealers as to why the official BUFF online pricing is not the same as the price we require them to follow.
In summary, we like the looks, standardized information and general format of the website. But as country distributor, we have no incentive to promote this weblink as it takes business away from us and our dealers.
And that is the honest truth.