Simpler and More Helpful
Please simplify and make your website more useful by:
* Including length, width, thickness and type of material which is reasonably expected by customers to make an informed decision
* Right now, your search results throws a hundred choices at customers with no information which differentiates one offer from another. Unless customers already know the features of each of your product lines, it's frustrating and some customers may find it insulting.
Check your conversion rates. If it's low, there may some good reasons.
There are some assumptions inherent to your current approach which you should carefully think through.