The horizontal opening - ideal for left handers
Hom should advertise the horizontal opening to the population of left handed men. It appears to be the only brand which makes a product with them in mind. However, it is difficult to purchase in the UK as no outlet here appears to stock this brand. This is unfortunate. HOM should commission advertising specifically for this group.
However, like most underwear manufacturers for men there appears to be an increasing feminisation of male underwear with no opening whatsoever. Presumably men need to pull down this product in order to pass urine, which in plainly ridiculous. And, when in a public lavatory, men will need to use a cubicle rather than a urinal; again plainly ridiculous. HOM appears to be following this trend which is championed by other underwear manufacturers. HOM, and others, need to commission market research here; firstly among the left handed male population and, secondly, among different male age groups regarding the non-aperture product. And also among different age groups.
Otherwise. HOM underwear is comfortable and stylish but please, please, provide a wider variety with the horizontal opening.