clean, simple to use, easy
clean, simple to use, easy to navigate through. the website communicates the brand’s overall vibe and sensibility really well — crisp, tailored, engineered with an eye to detail, but not too much detail, all bottled in a website. i have never been to a physical theory store so my main point of reference with its general branding has always been the website. it’s extremely well done, i’ve always thought highly of the brand and continue to do so.