Website is Uninviting
While I've sent the link to your website to some folks who are moving to O'ahu, I find the site design very off-putting. However, if your results are better than with the previous design, it must be the right move.
If the “Search Paradise” tab works for more business, please consider making it two tabs: “BUY” and “RENT”.
My preference is for a short bit of your family/business story in the upper portion of the page followed by the search features for buyers/renters with current listings grouped by communities. A few photos of the current listings would be helpful.
Jim and I tend to use Redfin, Zillow, Trulia and OahuRE for searches, so you need to differentiate your business immediately and allow for a quick connection to your uniqueness. My own personal search progress is to locate listings then find an agent. That may put me in the minority. Is there a way for you to include a modified MLS search on the site?
We do still love the monthly newsletter - it is a very personal connection. The question that you folks need to evaluate is, does the effort reap the rewards for the business?
Aloha,
Cindy