WAY better than other "popular" brands
I've tried a bunch of different "popular" brands over the last 2 years but the only one I consistently enjoyed from newborn to toddler phase is the Beluga Baby! From the soft fabric wrap (which was magic for naps!!!) to the buckle carrier (which is so soft and comfy, and perfect for all seasons and hiking, too), I have used both and love them both.
Even my father-in-law and my grandma (aka my daughter's GREAT-grandma) have worn the buckle (he's very tall and she's very short) and both raved about it, too. It has been nice to use our stroller less and be more mobile on our adventures.
Bonus: the owner is super friendly and personable, and if I've ever had Qs I could just message her on IG and she'd send tutorial links, etc. Amazing customer service and all my friends who bought the wraps have also been really happy, too :-)