Returns
I did my entire registry with Nine &in Loli and have spent thousands of dollars at the store. I was told that the store would price match and that they accepted returns. Both of which turned out to be incorrect. In today's competitive market, this does not bode well for a small boutique store as it makes you want to shop elsewhere. On top of this, the manager at the adventure store told me I could return something that I purchased because I was unsure of the size and when I went to return, told me that I could only get store credit. This blatant lie is outright disrespectful and made the experience awful.
If this store has any chance of surviving todays market, the very least it needs to do, is make the EXPERIENCE A+. If you cannot deliver on that, then there's no hope for this store.