US events - wbresearch.com

More time should have been allocated to the smaller group sessions

On paper, the companies and titles were great. In reality, it really felt like most folks were there to go on vacation and hang out at Torrey Pines. The needs that were provided in the spreadsheet did not at all match the actual needs of the people we met with, it felt like they weren't even sure how those needs got there.

Unfortunately the conference was a lot smaller than I anticipated and decision makers we work with at CPGs were not in attendance. There were also very few opportunities to mix and mingle with other attendees to talk to the few I was interested in chatting with. A few breaks were given but usually attendees used it to catch up on emails, phone calls, go to the bathroom or grab a beverage. Since the app was only launched a few days before the conference I also did not have time to book meetings while we were all in town. Based on spending over $3.5K on the ticket alone I would not attend again.