Good hold, not easy to apply
The tape worked really well and held up throughout the night. I have large breasts and was worried about sagging, but the tape held firm. Applying it was a two person job. when I would move my arms up to attach the tape at the top, it would bunch and fold and stick to itself. Leaving the backing on and peeling it as I applied seemed to help a little, but it still was not a simple process. Removal was very easy - no residue or skin irritation. Overall, I was pleased with the product.