Mostly pros, a couple cons
Disclaimer: our mini Goldendoodle is a very picky eater. We have tried all major brands and many other healthy brands (both wet and dry) for our boy. He is just not that fond if food unless it's what we're eating. That said, Pet Plate is his favorite of any dog food and he will usually eventually eat it. We like it because it's human-grade and looks pretty much like people food. My only cons are that the frozen beef and venison do not have a grain - inclusive option and lately even they have been sold out. Also, customer service could be improved by hiring. No one answers after hours and there is no opportunity for overnight delivery, should one run out. Other major human grade dog food companies have 24/7 customer service and the ability to ship as needed.
To sum it up, we like Pet Plate and will continue to supplement our guy's food with grains,l as our vet does not recommend grain-free food.