ICAN makes good wheels
Great wheels at a fair price. I bought a set of Aero 35s years ago with the unbranded hubs and abused the heck out of them on my CX bike. Maintenance was required but nothing out of the ordinary. I just bought a set of Aero 38s with DT Swiss hubs. Both sets seem to ride the same. They are light, suitably stiff, and responsive in tight, steep single track and over roots and ruts. I can also speak to their solid customer service. When I need to know bearing sizes and spoke lengths they responded quickly. iCAN might not be getting all of the internet love from reviewers but their wheels are exactly what I like. Steel spokes, a choice of hub, and rims that don’t slow you down.