Quality, Quality, Quality
From the way it's packaged to the installation of the chip, wherever you look you see quality. I haven't printed too many pages yet but installing was effortless and it worked immediately. I didn't have to go through any menus and put up with any error messages. It just worked and it gives me content feedback. Now I'm hoping the page count will accurate, but I feel like it will be. I've tried several 6 or 7 brands now and this has been the best so far!