You can smell and feel the quality
I felt confident reviewing the company site that they are true to their word. You could tell with the packaging that they are a company of families, 100% USA made, smell the cleanliness, and it was re-assuring knowing no chemicals were used. In addition, I was expecting the pure cotton fiber sheets to be rough the first time because I was transitioning from polyester & chemical based sheets. It was soft right out of the box. I thought I might need to wash them 3 times to get them to my liking… I didn’t even have to. So happy with my purchase as a first time buyer. I am buying them for my son’s bed now.