The perfect pick-me-up for long, lifted lashes. This thick, buildable formula multitasks and outlasts from root to tip. Formulated to strengthen and condition with rich nutrients. 100% natural or naturally derived ingredients. Best Clean Mascara as part of HelloGiggles Beauty Crush Awards, Women's Health Beauty Awards and PopSugar's Conscious Beauty Awards Cruelty-Free and Gluten-Free
4.5
Based on 996 reviews
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Andrea S.
My go-to brown mascara for clean ingredients and simple application.
about 1 year ago
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Tonya S.
The only mascara ill ever buy
I absolutely love the coverage. Knowing in a vegan product gives me such peace if mind. It's easy to clean off but stays on all day.
over 1 year ago
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Susan G.
Excellent!
I never spend over $12 for mascara so when my daughter suggested I try this one I was hesitant. I did though and I LOVE IT! Simple and spreads out my lashes evenly with limited clumps.
over 1 year ago
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Christine B.
It is my new favorite
It is my new favorite mascara. I love the wand and how it separates and lifts my lashes. It’s just black enough in color. No smudges. It is also easy to remove.
over 1 year ago
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JRB
Great mascara!
Provides the perfect amount of oomph! Lovely, natural-looking yet subtly enhanced lashes.