Mascara 101

Mascara 101

The perfect pick-me-up for long, lifted lashes. This thick, buildable formula multitasks and outlasts from root to tip. Formulated to strengthen and condition with rich nutrients. 100% natural or naturally derived ingredients. Best Clean Mascara as part of HelloGiggles Beauty Crush Awards, Women's Health Beauty Awards and PopSugar's Conscious Beauty Awards Cruelty-Free and Gluten-Free
4.5
Based on 996 reviews
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Alison S.

It separates my lashes while

It separates my lashes while keeping their curl. I have long but straight lashes that need a good hold. It’s not dry or flaky. I love that they have a pretty brown color too. Nice everyday makeup and you can build it up with more layers, if you want a more dramatic look.
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Lilia S.

Perf!

I ordered the brown and the black mascara and both are so good! The brown is perfect for a natural day time look, and the black is great for going out. Doesn’t flake or stress out my lashes. I’m a happy girl.
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Haiden W.

Love

Love how it’s not super thick, so it creates a more natural look while still lengthening quite a bit.
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Andrea S.

My favorite mascara that I keep returning to year after year!
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Daniela G.

best mascara ever!!!!

I am very picky with the mascaras, because I love a simple look and this one has been the best I have ever tried!!!
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