au loving tan

The tan itself is amazing but so is the company. My products came within the timeframe they provided and they kept me updated very well

As someone with very fair skin, finding a self-tanner that doesn’t pull orange has always felt impossible — until Loving Tan. It delivers a deep, rich brown that somehow manages to look both natural and flattering, even when the colour develops quite dark. The tone is exactly what other tans seem to miss: never muddy, never orange, just a believable, sun-kissed bronze. Over the years, I’ve tried countless tanning products, from cult favourites to niche formulas, and none have come close to the consistency and reliability of this one. One of the most surprising things is how forgiving it is. Even if it’s applied in a rush and a streak gets left behind, once rinsed off the next day, the finish is completely even. It blends itself out, which feels borderline miraculous. There’s no strong scent, no excessive transfer onto clothing or sheets, and on the rare occasion it does transfer, it washes out effortlessly. After almost a year of regular use, it hasn't dried out or irritated my skin in the slightest — something I genuinely didn’t expect from a product I use so often. It’s rare to find something that not only meets expectations but exceeds them so consistently. Loving Tan has become a staple — not just for how it looks, but for how easy and foolproof it is to use.

Shipping was great didn't have to wait long at all love the packaging absolutely Beautiful.

This is my new favourite tan

My favourite tanning product ever!