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Absolutely incredible!!

Ama

I bought the Emerald hair dye because every green dye I could find in stores around me was bright/neon and I was wanting more Emerald. I applied it three weeks ago and though it has faded a little bit with washing, the color is rich like I wanted and has stuck around well.

been using this brand for quite a while now and it doesn't disappoint. blue and purple are my go-to colours and for me they stay vibrant for so long, but it's easy enough to remove to go full red if i wanted to

I ordered Witch's Delight & Sterling, which I combined with a bit of Transylvania, to make the perfect color to erase the green I'd had in my hair for more than 3 months. Although it doesn't show as smoky purple as advertised, I'm not disappointed, since it worked out perfectly on my hair. I do have to say, however, that my hair was brittle and really dry after I used the AF products; I was disappointed, since they're touted as conditioning.