Unbeatable customer service
These days it's rare to find a company that truly and actually stands behind their products. Most just pay lip service to what they will do when the occasion arises and then inevitably fail to show up for the customer.
But not Dowco!! Not only do they stand behind their products (motorcycle covers is what I bought), but they don't make you jump through a million ridiculous hoops in order to secure a replacement. All you have to do is fill in a form online and mail in a proof of purchase tag from the cover itself and pay 10 bucks for a replacement. Pretty reasonable. This experience has made me a Dowco customer for life. Thank you.